Always an interesting read! The top global brands is a great way to get an insight into how to really judge and put a value on the impact of successful localization at a strategic business level. Take time to understand the principles of the brand valuation process and you will see the important strains… communicate, well, more frequently and with more up to date information if you want to create global brand value.
Click here for the report
Also happily noted this year is an express call out to both the regional best brands and a specific ‘Top Risers’ note to the impact of BRIC economies and the effect of China’s domestic market competition.
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