Click here for an interesting article on the impact of key terms and effect localization on search engines.
I think this is important because before there is a fundmental shift on localization capabilities there has to be a maturing of the global competitive approach – ie the money really (not just potentially) has to be there. As anyone who reads the blog knows this is a complex mix of brand, distribution, buyer maturity etc. An increased interest in global search capabilities is a great indicator that the global market is continuing the trend of maturity to a global local maturity.
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